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Missed-call text-back
The missed call is still a lead. Treat it like one.
Direct answer. Missed-call text-back detects that a realtor did not pick up and sends a text in under 60 seconds so the caller does not dial the next agent. The thread can qualify and book. Voice can cover what text cannot.
How fast should a realtor respond to a new lead?
As close to now as physics allows. Classic lead-response research popularized by Harvard Business Review found that contacting a lead within five minutes versus thirty minutes is associated with dramatically higher qualification odds. Realtor inbound is worse than a web form: the person already has a phone in their hand and a list of agents.
HBR: The Short Life of Online Sales Leads
What the sequence is
- Call missed.
- Text-back under 60 seconds, in your voice rules.
- If they reply, qualify and offer times.
- If they do not, a short follow-up — not a 40-message drip that sounds like a robot farm.
Ready to stop leaking conversations?
15-minute leak diagnosis. Calls, taps, content. Bring last month’s lead sources if you have them.